Helena Rubinstein was not only a genius businesswoman but, also, an art collector and patron. Many of the books, exhibitions, or biopics which are up-to-date have been keeping track of Helena Rubinstein’s achievements. Quite often questions are asked about the secret of the success which was gained by a poor Jewish woman who was raised in the Krakow’s district of Kazimierz. Is it only hard work and a business mastermind? Or something else? Is it perhaps the ability of building one’s public image and being inspired by the most prominent artists of the time: painters, sculptors, architects, interior decorators, and fashion designers, the works of which Helena Rubinstein presented in her beauty salons and her own apartments. Among these artists, there were also many Polish and Polish-Jewish ones, such as Elie Nadelman (1882-1946) who was a sculptor, Witold Gordon (1885-1968), a painter, or Louis Marcoussis (1878-1941) who was a graphic designer.

The aim of this lecture is to present the importance of Helena Rubinstein’s work as a patron of Polish artists but also the impact of art on the recognition of her famous brand.

This is an accompanying event to the exhibition “Helena Rubinstein. First Lady of Beauty”.

In Polish. Free admission.